Audit & CRO - E-commerce Acceleration
Unicode Paris - Optimization and Digital Performance
Focus on conversion rate and mobile optimization. Unicode Paris called on Digipart to maximize its technical and commercial performance.
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Analysis for better conversion
The intervention on Unicode Paris began with a complete performance audit (Core Web Vitals) and ergonomics (UX Audit). We identified the major friction points slowing down conversion.
Performance Audit: Reduction in page weight and optimization of critical rendering for immediate speed gain.
Conversion Strategy (CRO): Strategic redesign of the purchasing tunnel, simplification of the checkout and implementation of psychological reassurances.
Measurable results
Thanks to these optimizations, Unicode Paris observed a significant increase in its mobile conversion rate and an improvement in its SEO positioning thanks to better performance scores.
Digipart's expertise in conversion optimization allowed us to take a major step forward in our digital profitability.
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