Shopify Fashion Store - Design & Performance
Maetme - Ready-to-wear elegance on Shopify
Optimization of the purchasing tunnel and clean design for a rising fashion brand. A Shopify store designed for conversion and brand image.
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+33 1 42 36 84 72
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A product-centric approach
For Maetme, the objective was to create a digital showcase that sublimates collections while offering exemplary navigation fluidity. We worked on an optimized Shopify architecture, focusing on display speed and simplicity of the customer journey.
Mobile First: More than 80% of Maetme's audience navigates on mobile. We therefore designed a reactive and ergonomic interface, guaranteeing a frictionless shopping experience on all screens.
Conversion Rate Optimization (CRO): Each element of the site, from the drawer basket to product sheets, was tested and optimized to maximize conversion rate and average basket.
Performance and SEO
Beyond design, technical performance is at the heart of our intervention. The site benefits from record loading times, essential for organic search and user retention.
Digipart was able to capture the essence of our brand and translate it into a high-performance and elegant Shopify store. The results in terms of conversion were immediate.
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